Who Will Dominate Internet Advertising Market?
Should Google worry about its position as the dominant force of Internet search and advertising world in light of recently announced Microsoft, Yahoo partnership? At first glance, very unlikely. Google boasts around 65% of the global online advertising market share, while Microsoft and Yahoo control no more than 28% (AP via Yahoo.com). Google’s long list of accomplishments includes more than 10 years of experience in developing excellent search algorithm considered to be the best in the industry. Microsoft’s search engine Bing, while popular and well-promoted online, is a newcomer (only 2 months old) to Internet search and advertising arena, and it is too early to draw conclusions whether its search algorithm that now powers Yahoo Search too will be a match for Google’s one in a long term. Also Microsoft’s previous attempts in Internet advertising and search business did not go that well. Its previous search engine Microsoft Live Search failed to capture fancy of Internet users and wen
