Who Will Replace Sanjay Gupta at CNN If He Becomes Surgeon General?
Sanjay Gupta passed on the job to be the next Surgeon General and decided to keep his job at CNN.Can you blame him? Being a TV Doc is a good gig if you can get it. You get to influence millions of people and you get to keep practicing medicine. Furthermore, you can improve your reputation which increases the demand for your services as a doctor in the process. What’s not to like? How does one prepare for that type of job should an opportunity arise? If you are a doctor who’s been on TV and has produced news segments or shows you’ve got a shot at it. If not… well sorry, you’re not in the running. First let’s diagnose the situation. Have you appeared on TV before? Are you the “go-to” doctor in your market area when the media needs a quote about a medical issue? If so, great. If not, why not? Doctors who want to get a higher profile and snag a TV job need to create a strategy that includes getting PR for their own practice and procedures. They need to aggressively go after the medical n
