Who Wins in Predicting Early Alcohol Use by Adolescents?
Study Author: Keryn Pasch M.P.H., Ph.D., University of Minnesota. The purpose of this study was to determine if parenting practices or exposure to outdoor alcohol advertising was a better predictor of early adolescent alcohol-use factors (including behavior, intentions, norms and attitudes). This study, conducted from 2001-2005, included 2592 Chicago students who completed self-report surveys which included items on alcohol use and parenting practices. The parenting practices included parental monitoring, alcohol-specific communication, and general communication. The study found that while parenting does influence students’ norms and attitudes about alcohol use in the beneficial direction, parenting does not directly influence students’ intentions to use alcohol. However, exposure to outdoor alcohol advertising does increase students’ intentions to use alcohol as well as positive attitudes about alcohol use. Generation Rx: Preventing Prescription Drug Use among Teenagers Study Author: