Who’s Eating Veal?
The Veal Committee reports that most veal consumers are married adults over 45 with an income of more than $60,000; 80% of veal is menued in the fine-dining segment, with 27% in the casual-theme segment. The Veal Committee reports that veal’s upscale image can command a higher price point for a smaller portion size. And as with most meats, profits can also be enhanced by using less expensive cuts from the chuck or breast.
