Whos Watching Streaming Video?
In order to meet a web visitor’s video expectations, we need to understand something about their habits. Currently, 60% of Internet users have broadband connections. A recent Online Publishers Association study indicated that the median age of online video viewers was a not so young 40, with 28 percent being 50 plus years of age and mostly male who view some type of video content containing information such as news and sports. Nearly 70% of online video viewers are upper to middle class. Advertisers have responded to these numbers by spending 251 million in streaming video marketing last year and increasing that to 344 million in 2006 and nearly one billion dollars by 2010. The reason that they are spending so much money on the medium is because it works. Video viewers are responsive to ads. Online video viewers have longer attention spans than was originally thought, watching nearly 22 seconds of video per online video ad. Online video viewers are motivated, action oriented product re
