Why a Press Release?
Top of pg A: A press release allows you to reach prospects through publications that cover your topic of interest. A release needs to be coordinated with the launch of your site (or it’s not news) and may be distributed by e-mail, newswire, fax or mail. The four keys to a successful press release are: 1) having newsworthy content; 2)targeting interested editors; 3) matching distribution method with editor preference; and 4) properly formatting the release for each method of distribution.
