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Why accenture is written in small letters?

April 26, 2017accenture letters small written

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Why accenture is written in small letters?

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The lower case “a” demonstrated that Accenture was approachable and accessible. Once the logo was revealed, the challenging task of rebranding the organization really began.ACCENTURE LAUNCHOn midnight, December 31, 2000, Andersen Consulting officially adopted the Accenture name.Accordingly, on January 1, the company’s corporate web site was changed from www.ac.com towww.accenture.com.