Why are creating links with other service organizations and establishing referral systems vital to a continuing-client strategy?
Not all services can be or should be offered at all health facilities. Family planning programs can therefore establish referral procedures both within facilities and between facilities. In a small-clinic setting, offering referral services could be as simple as having providers inform clients about alternative sources of contraceptive supply, so that in the event of a stockout, they will know the nearest available source for their method. These sources often include pharmacists and other private-sector providers in the community, as well as other nearby clinics. Why is it important to develop communication strategies focused on communities? A continuing-client strategy should take into account the social, cultural, and community beliefs that influence people’s family planning decisions. People consider personal, social, and economic issues as well as fertility desires and health concerns when they make contraceptive decisions. Many women discontinue family planning because their husba
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