Why are distributors important?
Because of the explosive growth of the independent publishing community within the trade publishing industry, the role of distributors has become ever more crucial. There are several reasons for this: first, certain key wholesalers have decided to stop working directly with smaller independent publishers. Second, certain chain retailers insist that independent publishers use third party distributors as the way into their stores. And third, several distributors have become very professional in providing important selling and fulfillment services to client publishers.
