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why are Domino’s chocolate chip cookies more expensive than Hide & Seek, and Britannia chocolate chip cookies ?

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why are Domino’s chocolate chip cookies more expensive than Hide & Seek, and Britannia chocolate chip cookies ?

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we use a much higher proportion of chocolate (which is an expensive ingredient) in our cookies than our competitors. Our customers are well aware of the quality of our product and are willing to pay a premium for a better product.

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