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Why are Fathoms events sometimes priced differently than the standard movie ticket?

April 26, 2017events fathom movie standard

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Why are Fathoms events sometimes priced differently than the standard movie ticket?

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• Given the exclusive nature of Fathom events, coupled with significant production and transmission costs associated with these events, Fathom prices its events in order to offer consumers the best value for their entertainment dollar. Prices may vary from location to location as final event prices are determined by the participating theater.