Why are local television stations and newspapers involved?
In selected markets, a local television station or newspaper outlet serves as a gateway, connecting users to their personal My-Casts on the Web. Consumers have long relied on local TV stations and newspapers for weather information. With the explosion of the Internet, My-Cast is the logical extension of established and new media. The goal is ubiquity, with My-Cast information available 24 hours a day, continuously updated for a user’s location.
