Why are networked relationships important?
Businesses are interested in forming networked relationships with their affiliates for a number of reasons. Networked relationships will enable a business to: » increase the value of their electronic assets and brand by leveraging an affiliate outlet and expanded audience for those assets; » leverage the best content on the Web; » build stronger and more profitable online business relationships with strategic companies and affiliates; » extend the expertise of affiliate businesses to customers; » solidify loyalty among customer base by leveraging joint customers; » develop a better understanding of their customers based on customers’ relationships with affiliate businesses; » offer customers a seamless navigation experience; » draw on the combined resources of their affiliates in order to provide end users with highly personalized content.