Why are New Chapters potencies lower than conventional pharmaceutical supplements?
Short answer: they are not. We reject the theory that supplementation must be taken in huge doses of inert or bi-phasic isolated vitamins. It is a common misunderstanding that milligrams measure potency. They do not! Milligrams measure only weight and do not reflect cellular activity. New Chapter’s Organic Probiotic Nutrients™ deliver biotransformed vitamins and minerals in their finest cultured form, much in the same way as miso, kefir, tempeh, and yogurt. Research consistently demonstrates that New Chapter’s Organic Probiotic Nutrients are more active than conventional isolated or synthetic vitamins.
