Why are newspapers so popular in Mumbai when the circulations of newspapers in London continue to fall?
A lot of money has been pumped into the newspaper market in Mumbai – and now also in other Indian cities. With the markets opening up, everyone wants to sell to the Indian consumer, and my guess is that a need is felt for more media to sell these things through. This is why the boom is not just in print [newspapers and niche magazines] but also television. It would literally be impossible to count how many new channels, newspapers and magazines have been launched in this last year. I don’t know who is reading or watching everything but it sure is a lot of advertising revenue. I’m not sure that younger people are reading all these papers, so it is still the older generation that forms the bulk of readership. As for circulation, it is actually quite difficult to get an accurate idea of what that is for any newspaper. How is MiD DAY trying to capture its market? What makes a good front page for your newspaper? MiD DAY is targeting young, upwardly mobile professionals and are the first to
