Why are non-branded televisions so cheap?

Evidently when you buy a known brand of Television you are paying a premium for the brand, which you dont do on the unknown brand cheaper televisions. But is this the only difference? Often the cheaper LCD TVs and the cheaper Plasma televisions are imported into the UK from factories in Eastern Europe and China and are distributed by unknown importers that dont have the infrastructure in the UK that the main Television brands have. This may possibly seem like a good thing because it keeps the costs down. Since the unknown inferior brands of cheap TVs are manufactured in unknown factories there is no incentive for them to invest in the reliability of the TVs because they dont have a brand name reputation to look after. Ultimately if the televisions that they manufacture last on average 3 years or 6 years, it isnt important to them since it is unlikely that you will knowingly purchase another TV that is manufactured in the same factory -there is no way identifying the factory that ...  more