Why are price comparison sites a good use of technology?
Dr Gabriel Reedy: The history of price comparison sites actually comes from sites like Travelocity and Expedia. These were early travel sites dating from the late 1990s and, of course, the thing that they allowed was consumers could plug in their dates and times of travel and the route that they wanted to go and it would present you with a list of all the airlines, for instance, that flew that route on those days, and you could decide which one you wanted to choose based on price, based on the airline you liked to fly. Now this was something that was never available before to consumers so it presented them with a tremendous amount of information that they could then make their decisions based on. The interesting thing here is that philosophers of technology in the kind of mid 20th Century talked about a future where computers would act as our agents. They would go out into the World and try and collect as much information as possible, bring it back, process it and present it to us for