Why are product reviews so important?
Our economic system is primarily fuelled by purchasing decisions made by individual consumers. When individuals like a product and its price, they purchase it and the company is rewarded with profits. Subpar or expensive products are penalized in the same way. For this simple system to work effeciently, consumers have to be educated about the products and services they are purchasing. If they rely solely on often-skewed marketing info, the system fails to operate smoothly. Some companies with a lousy product can succeed with a good marketing ploy. Our aim is to arm ordinary consumers with the relavent information they need to make educated purchasing decisions.
