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Why are the designs of the text services on Freeview so inconsistent, for example in their different meanings for the coloured buttons, and the means of selecting next and previous sub-pages?

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Why are the designs of the text services on Freeview so inconsistent, for example in their different meanings for the coloured buttons, and the means of selecting next and previous sub-pages?

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I suspect this is due to a lack of control by OfCom. The current situation is indeed a confusing nightmare for viewers.

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