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Why are the prices shown in the Magazine, slightly different?

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Why are the prices shown in the Magazine, slightly different?

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To make things easier for online shop customers, we merged our different product ranges into one Online catalogue using a common postage rate for all products. IMPORTANT: The prices published on our Online Shop apply only to orders placed over the Internet via our shopping cart. In the Online Shop, we have removed the postage and VAT from published magazine prices. All Online shop prices exclude postage and Value Added Tax (17.5%). This is then added to all UK and EU orders during checkout. Customers outside the EU do not have to pay VAT at all, and they should tick the “Tax Exempt” box when ordering. See What are the EU countries? above. Overall, you’ll find that prices and postage charges average out when compared with magazine prices, but you’re welcome to place orders by traditional mail/ phone/ fax, in which case magazine published prices will apply..

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