Why aren they aware of what Australian tourism has to offer?
Some of these providers have websites but they are not geared towards selling the entire package. They may have some general information but not true quotes and prices that incudes all the information that a booker would need in order to feel comfortable booking. Maybe you can’t see availability online, and maybe you can’t see things like how much it would cost to fly to that particular location, and that information that is missing is hampering the purchase decision in many ways. So what do they do? Just click to somewhere else where they can get that information? If you are not sure, then you are not going to go ahead and do a purchase. And they go with something else that feels more comfortable, like a package tour on Expedia for example. So in the US, you are seeing people book travel directly though the company rather than agencies because of the growing ability of websites to deal directly with the consumer? Yes. There are several trends going on. Obviously with the last 10 years
