Why can teams like the Cowboys and Patriots pay for their stadiums with mostly private money?
Larger markets can generate more stadium revenues than markets similar to Minneapolis. For example, Dallas raised nearly $550 million in personal seat licenses (PSLs) to go toward stadium construction financing, something the Vikings cannot do in this market. The Twins, by example, generated roughly $5 million in PSL sales. Larger-market teams can also charge more for amenities (i.e. suites, club seats, sponsorships etc.) and use those revenues to help finance stadium construction. In this sized market, the increased revenues from a new facility are needed to field a competitive team.
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