Why create ones own social network while FaceBook, Ning and others are around – for free?
Facebook is quite different from Ning. The main reason you would create a group or a page on Facebook is to go where your potential audience is. You will be limited by what the capabilities are on Facebook are, and you generally have very little control of what can be posted on those groups/pages. But if the features there are limited, you can use the facebook group as a gateway and link to the final destination (which would be your own white label community) where you want your audience to go. Ning is a community creation tool that is much more complex. Similarly, Orbius is also a social community platform for small-medium brands and businesses but with an approach that allows them more control of the context and content of their community. Orbius, Ning and other platforms are intended to let you create more complex community sites than what Facebook can offer. What are the pros and cons of creating a white label social community? The pros of creating your own white label community is
