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Why did Abercrombie & Kent choose an equity membership model?

April 26, 2017abercrombie equity Kent membership model

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Why did Abercrombie & Kent choose an equity membership model?

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Providing members with an equity stake in the Club gives the members, rather than the manager, the benefits and protections associated with owning an asset, rather than just using that asset. Abercrombie & Kent feels strongly that no matter how many destinations and homes a club offers, the club is not an ideal choice for members unless it provides an equity component—this is the element that is missing from most other destination clubs.