Why did Antoine Gaber Artist initiated the “Passion for life” initiative for Breast Cancer Research?
The “Passion for life” initiative was initiated to continue to increase the awareness of breast cancer but also to the need to raise additional research funds to support our ongoing efforts to fight breast cancer. Can you tell us what is the “Passion for Life program in Canada all about? Passion for Life Program is a unique promotion, while addressing women’s beauty needs at the prestigious Orlane Cosmetic counters, customers will support this innovative fundraising event in support of Breast Cancer Research for the Canadian Breast Cancer Research Alliance. During the month of March 2005, with the purchase of any two Orlane Paris Treatment products at The Bay stores, customers will receive a gift from Orlane Paris/Cosmolane; a choice of one of four different Giclées (Museum quality limited edition reproduction on canvas) of selected Gaber paintings, current estimated market value: $100.00 each. As the Artist I will also donate a large percentage of the proceeds from the purchase of the
