Why did FedEx rebrand Kinkos?
This brand leverages the historical strengths of both companies while powerfully redefining the future of the business services marketplace. • Customers view the Kinko’s brand as a truly unique, “go-to” resource for business solutions and a magnet for small- and medium-size businesses. • The FedEx brand is viewed as a global, full-service transportation leader. • Together, these brands communicate values of customer service, efficiency, reliability and innovation.
