Why did Fox feel like it would be a good idea to mix politics with sports?
Bill Hemmer: This is the perfect storm. I don’t know of an event where the fans are in their seats three hours before it starts. That’s how large the Super Bowl is. It’s the single greatest event America produces. It’s uniquely American, just like this campaign. And we think you should put your television set on Fox starting Saturday, so you don’t miss anything concerning these converging events. There’s going to be a lot to cover. I’m wondering how we’re going to fit all this in. TVGuide.com: But Fox’s pre-game programming runs all day. Hemmer: Well, here’s what you have: You have the premiere event, in the Super Bowl, set against the backdrop of the national discussion, which is the presidential campaign. I’m stunned by the number of people who are engaged in this campaign already. I’m a bit of a freak about politics and I think it’s as close as we get to sports for those of us who cover news. There are winners and losers and strategies on both sides. TVGuide.com: Having started your
