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Why did Hewlett-Packard, IBM and Quantum develop new open tape format specifications?

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Why did Hewlett-Packard, IBM and Quantum develop new open tape format specifications?

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Customers, OEMs and industry analysts believe that the fragmentation in the tape industry and proliferation of formats and technologies has overly complicated customer-buying decisions. With these issues in mind HP, IBM and Quantum took steps to define a technology that has led to open tape format specifications that can better serve multiple needs for storage and be supported by multiple suppliers.

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