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Why did Microsoft decide to launch notifications?

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Why did Microsoft decide to launch notifications?

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A. Every year, millions of consumers and businesses are hurt by counterfeit software. OGA notifications helps protect consumers who unwittingly acquire counterfeit software. The program helps those individuals take action to get genuine and ensure they are using Office software that is properly secured and supported. And OGA notifications helps businesses that license genuine Office software by leveling the competitive playing field.

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