Why Did PODi Think There Was a Need for PPML?
To understand why PODi thought that PPML was needed, you first need to understand that variable-data print jobs are likely to print more slowly than non-variable-data print jobs. Depending on the types of documents that you are printing, this can be a mild problem, a moderate problem, or a very severe problem. In some situations, variable-data print jobs print so slowly that it might not even be profitable for a printing company to take on such jobs. This degradation in print speed is one of the major challenges faced by printing companies that want to participate in the variable-data-printing marketplace. While they were developing the PPML specification, the PODi members devoted much attention to this issue.