Why did Polaroid choose Spain as the exclusive launch pad for its new product line?
Well, Spain is a very interesting country for the introduction of new technologies. In fact we have a distribution network here that could be referred to as unique in Europe. It is very attractive for testing the acceptance of products. On top of that, Spanish consumers are very mature when choosing and deciding. It is therefore a very good testing ground. 2. Having given up the manufacture of the legendary instant cameras, what are the new lines of business? Polaroid has developed a whole new generation of products that will little by little be launched in the country. It is a new generation of electronic devices aimed at the personal and home leisure environment. The company’s offering comprises a varied range of consumer products based on new applications and technologies as yet unknown to the users, with three key concepts; meticulous design, user friendliness and a high degree of connectivity. The products range from digital cameras, to portable multimedia players, digital frames,
