Why did Quiksilver launch the new denim line?
We developed a collection of clothing that caters to our skate team and supports the styles of apparel they want to wear. The denim is the foundation of the line and we worked with Reese Forbes, Alex Olson, and Danny Garcia to create signature jeans that were both fashionable and functional. Each rider got a unique fit, fabric and style along with a CoolMax fabric that is more breathable than normal denim with moisture wicking and stretch properties. Also, Quiksilver has been making jeans since 1991 and we have some great experience in the category so it makes sense for us to utilize our history in denim. We are getting incredible feedback on the signature CoolMax denim. It’s nice when our team is hyped on the denim as well as retailers who we’ve seeded out the product. Even someone like Salman Agah (is) telling us, “They are the best pair of jeans I have ever skated in.” What does the line include? The collection includes tees, wovens, fleece, flannels, jackets and some accessories th