Why did Tatas acquire JLR?
• Long term strategic commitment to automotive sector. • Opportunity to participate in two fast growing auto segments. • Increased business diversity across markets and products. • Land rover provides a natural fit for TML’s SUV segment. • Jaguar offers a range of “performance/luxury” vehicles to broaden the brand portfolio. • Benefits from component sourcing, design services and low cost engineering • What Tata had got??? 100% stake in Jaguar & land Rover Business TAMO has acquired the business & initially they will be operated independently of the partner. 3 Plants in UK These are well invested plants 2 advanced design & engineering center 4-5000 engineers engaged in testing ,prototype design & powertrain Engineering , development & integration 26 National sales company Both existing national sales companies of jaguar/land rover & also those that are carved out of current Ford operation Intellectual property rights This covers all key technologies to be transferred to JLR & perpetual
