Why did the Brand create The PEDIGREE Foundation?

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Why did the Brand create The PEDIGREE Foundation?

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As the Brand that loves dogs, PEDIGREEĀ® Brand believes every dog deserves a loving home. So to ensure the Brand was maximizing its efforts to help four-legged friends in need, they created The PEDIGREE Foundation. PEDIGREEĀ® Brand understands there are people out there who love dogs but may not be ready to care for one full-time. The Foundation gives them an easy way to get involved.