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Why did Thickening Spray change to Thickening Hairspray?

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As we were undergoing rounds of testing with our stylists with new formulas of Thickening Spray that could deliver the desired performance of this product, we observed certain finishing properties that exist in addition to the great setting and styling properties. We evolved the name to Thickening Hairspray to better address everything this product is capable of. The product helps any hair type achieve its utmost level of fullness. It's a fantastic setting spray and works wonders with virtually any hair type thick, thin or otherwise. Thickening Hairspray can be used with a blow-dryer, curling or crimping tongs, rollers and pins, whatever stylists dream up. It can also be used to finish a style, providing light hold (great on more porous hair types as an alternative to Holding Spray).  more
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