Why didn ESPN Star Sports buy into that hype?
But aren’t you also risking on the most expensive cricket property (calculated on a per game basis)? Tell me one property today which is available across the globe with all commercial rights – and that, too, for a period of 10 years! CL T20 is the only such property. This allows us multitude of opportunities to build, develop, customise, and fully realise immense value around the property. And it makes CL T20 most unique and premium as compared to any other domestic or international property currently around from the business perspective. Even if we were to compare it with a property like IPL, we have tremendous advantages. The rights around IPL do not include title sponsorship, umpire sponsorship, stadium advertising, official sponsor, ticketing and licensing. These rights amount to sizeable contribution and are expected to grow manifold over the next 10 years as the CL T20 further develops as the most premium tournament. The domestic nature of the tournament also limits IPL s appeal
