WHY DISCONTINUE A PRODUCT?
PT Multiplast Indo Makmur usually discontinues a product due to declining sales. To be successful, retail stores must freshen their shelves and offer a product mix that will stimulate sales. PT Multiplast Indo Makmur must continue to develop new products on a regular basis to meet store and consumer demands. This, in turn, leads to the discontinuation of older products to make room for the manufacturing and inventorying of new products.