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Why do bookmakers change their odds?

bookmakers odds
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Why do bookmakers change their odds?

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Odds will change if the book is trying to balance out the money being laid on either side. For example, if the public favours one team in a football match too much, the odds will change to attract support to the other team. If you see the odds change significantly, the public may be responding to a situation you are not aware of, like an injury. Or it might simply be one team, player or horse is overly popular.

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