Why do car dealers use TrueCar?
The fact is, dealers don’t earn a lot of money on new car sales. TrueCar creates a truly transparent market, enabling consumers to understand dealer profit and when to stop negotiating. Openness around price objectifies the sales process and allows dealers to run their businesses more efficiently. After all, why spend 3 hours haggling about the price of a car if both dealer and consumer can come to agreement in a matter of minutes? For additional perspective, please check out our blog articles, More Than Ever, Dealers Are Losing Money on New Car Transactions and How Dealers Still Make Money, Even When Selling Below Invoice.
