Why do customers in Nigeria have different experiences when they patronize same QSR brands located in different locations?
In the US , business drivers or operators or practitioners in fast foods are not battling with other issues other than running their businesses effectively and providing the best products for their customers. The focus there is on service delivery and on quality products. This does not mean the focus of Nigerian practitioners is not on quality. The problem here is that there are so many issues that we get involved with that contest for and compete with that first focus. Now, in NigeriaNigeria , because you have issues. You know what it takes to move things up and down the place, considering the traffic jams we have here and the time issue. Imagine that you are moving products from say Olowora ( Lagos suburb) where we have a factory, to several locations in Lagos . You get into the traffic hold up and the thing is already cold. Even if you keep food in a cooler for more than six hours, the heat is going to go off. So what are we talking about? We have those logistics issue; we have so m
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