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Why do evolutionary branches of design get choked off, atrophy, only to be “rediscovered” and nurtured into a new life?

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Why do evolutionary branches of design get choked off, atrophy, only to be “rediscovered” and nurtured into a new life?

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As a relatively new sport, the majority of the surfing audience looks to its competitive heroes and icons to validate what is good. A one-design mentality keeps the equipment very homogenous. It’s rare to find a top competitive surfer that will cross the line for fear of prejudice — at least in the line of duty. Concurrently, there is another side to the surfing culture that participates in, not a sport, but this kinetic art form; the quest for newness empowers these artists to walk down a different road, indifferent to the opinion of the masses. Herein lie the eclectic seeds of change and variety, freshness.

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