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Why Do Golf Courses Offer Big Discounts?

April 26, 2017big discounts golf courses Offer

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Why Do Golf Courses Offer Big Discounts?

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The answer is both simple and logical. Golf courses are selling a product that is “perishable.” A tee time unsold at 3:00 this afternoon can never again be sold. For golf courses, the next tee time is a new product to be sold. Revenue lost from an unused or unscheduled tee time can never be regained. That particular revenue opportunity was lost.