Why do Organizations Underwrite or Sponsor KVIE Programs?
• Image – Build a Brand KVIE builds brand identification and strengthens your corporate image. Sponsors benefit from the “halo effect” of being associated with KVIE and its mission to make a meaningful contribution to our community. 90% of Americans have a more positive image of companies that take part in cause-related marketing. 74% of PBS viewers believe that PBS sponsors are committed to quality and excellence. And almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter. And your firm’s support will have helped make possible the continuation of a tradition of quality, non-commercial television on KVIE. (Source: Cone Corporate Citizenship Study; 2008 GFK Roper Public Affairs & Media Survey;PBS image Study) Greater Impact – Credible and Memorable Sponsor messages have greater impact in the low-clutter environment found only on public television. Also, prohibition against “hard sell” spots, and trustworthiness of KVIE combine to make un
