Why do People Buy Pixel Ads?
Today, people are trying all kinds of innovative ways to drive traffic to their website. Unfortunately, the majority of us do not have large advertising budgets and, therefore, cannot afford huge pay-per-click advertising campaigns. Similarly, it is not an easy task to appear on the first or second page of the search engine result pages (SERPs). In fact, it’s a lot of work…work that takes time, patience, and a lot of know-how. So when another method of traffic-building pops up, is reasonably priced, has buzz behind it, and seems effective (at least on the surface), people rush to take advantage of it. So why exactly are people buying pixel ads? • The ads are reasonably priced. You might expect to pay $100 – $300 for the life of the ad which typically ranges 3-5 years. You could easily lose that much in a day with a poorly managed Adwords PPC (pay-per-click) campaign. • You want to draw incremental traffic from the advertising site. The advertiser will impress you with existing traffic
