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Why do so many standard off-the-shelf fiber products contain artificial color, artificial flavor, and sweeteners?

April 26, 2017artificial color contain fiber flavor off-the-shelf products standard sweeteners

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Why do so many standard off-the-shelf fiber products contain artificial color, artificial flavor, and sweeteners?

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Good question! It is a mystery to us how they can claim to be health products. Artificial color, artificial flavor and sweeteners are added presumably either to mask the fact that it is really nothing other than psyllium, or they are a marketing tool for “product differentiation” (In case the consumer prefers artificial red to artificial yellow!) Super BioVitality contains only natural ingredients, nothing artificial. Its color and its sweet flavor come exclusively from its natural ingredients.