why do soccer betting odds change frequently

Soccersoccer
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why do soccer betting odds change frequently

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Alan Much

the bookmakers sets the odds  determine the price of any given soccer match. You should understand that the betting companies are not the ones that set the odds.The bookmakers are used as the marketing guide by the betting companies and betting traders and they are the ones that compile and polish the odds weeks in advance before they are placed on the betting sites. Bookmakers  do not intend to predict the out come any game correctly but their main goal is to make a profit.They price their odds to ensure sufficient actions on both sides of a bet. So if there is changes to any factors that will affect the outcome of a soccer match whether it’s an external or internal factors that may affect the performance of the teams it may cause a shift in the odds, for example  two days before the game to be played at  anfield the odds for Liverpool(odds 2.50) vs Tottenham Hotspurs (odds 2.75) and draw(3.20) the team news shows that both camps are in good mode and all players are fit but just hours before kick off two of Spurs main players get injured in training(their  striker and a defender). This will cause the odds to change due to one team being weakened by the changes in personal making Liverpool to be clear favorite i.e Liverpool (odds 2.20) draw(odds 3.30) Tottenham (odds 3.05)