Why do the Billboard Latin Music Awards in Puerto Rico?
This is a show that both Billboard and Telemundo have grown year after year. It began in the Fountainbleu Hotel [in 1999], then it went to the Jackie Gleason Theater in Miami, then to arenas, and it’s been improving and really, setting the standard for what Latin award shows should be. In our efforts to always take the show to a higher level, we thought it was important to take it to major music markets, and Puerto Rico is a musically rich country, a major music market and it also happens to home to the station that gave Telemundo its name. And fortunately, we have major support from the government. What differentiates the Billboard Latin Music Awards form the plethora of other Latin music award shows? The major differentiator is the credibility and prestige these awards enjoy. The other is, very humbly, the production. Our goal is to present a real, true musical evening that is excellent and celebrates excellence. What’s the importance of a Billboard Latin Music Award and of the show
