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Why do the UK DVD singles contain 30 second clips of other videos, why not the whole clip?

April 26, 2017clip clips contain DVD singles UK videos

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Why do the UK DVD singles contain 30 second clips of other videos, why not the whole clip?

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Unfortunately, for a single release to be eligible for the UK charts, DVD single releases can only contain one full length video and no more than 4×30 second clips of other video content. These 30 second clips cannot be combined into a single two minute video. Last updated 05 March 2002.