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Why do urban planners like SketchUp for project visualisation?

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Why do urban planners like SketchUp for project visualisation?

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SketchUp is well suited to urban planning and urban proposal studies. SketchUp enables digital imagery for any project, and quick changes can be made to a model or concept. Another advantage of using SketchUp for urban planning is the fact that it integrates seamlessly with Google Earth, enabling urban planners to see their concept in virtual real time and space.

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