Why does a business need to search to see if a desired domain name is protected by a trademark or used as a trade name?

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Why does a business need to search to see if a desired domain name is protected by a trademark or used as a trade name?

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Even if a domain name is available, another business entity or individual may be using the same word or phrase, or an almost identical word or phrase, as a trademark or a trade name. These businesses or individuals may choose not to register its trademarks as a domain name. But the business or individual might still be very interested in protecting its trademarks. A trademark owner may file a court action to try to prevent you from using your chosen domain name on the grounds that it infringes its trademark. For example, a trademark owner might obtain a court order preventing a business from using a chosen domain name if the trademark owner shows either that consumers will be confused about who is behind the domain name or that a business will attract consumers unfairly because its trademark is well known and consumers will seek it out on the Internet. In addition, a trademark owner can also initiate a domain name arbitration under the Internet Corporation for Assigned Names and Number

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